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Medical Marketing Brand Manager

Stamford, Connecticut

Post Date: 02/07/2018 Job ID: 18173 Industry: Other Area(s)

PROFESSIONAL BRAND MANAGER

Our client, a leading global consumer/OTC skincare organization, is seeking an experienced Professional Brand Manager to lead the professional marketing efforts for two leading over-the-counter skincare brand portfolios. This person develop and execute the day-to-day professional marketing for the brands, and additionally manage an Associate Brand Manager. 

Key Responsibilities:

  • Support Professional Marketing plan development annually. 
  • Identify & Recommend annual product priorities and oversee development of Detailing Team communications
  • Work cross-functionally with consumer marketing, consumer insights, R&D, and sales to drive market awareness,product education, and commercial innovation.
  • Design marketing programs that enable Professional Sales Team to successfully launch new products and achieve business goals
  • Manage relationships with agency partners in the development of detailing materials including sales aids, brochures, coupon pads, launch kits, iPad updates, and ensure strategic connection to brand plan
  • Manage overall sample and media budget.
  • Attend key industry meetings to gain a pulse on market conditions and network with Key Opinion Leaders.
  • Work in partnership with R&D, Legal and Regulatory to ensure all professional pieces are compliant to company and industry guidelines.
  • Manage professional variable marketing budget for Eucerin and Aquaphor
  • Provide consumer and trade marketing support by providing relevant professional initiatives
  • Ensure one seamless strategy execution of consumer activation considering Professional Market activation (Dermatology, Pediatrician, etc.)

Requirements:

  • BS/BA in Science based degree and/or Marketing (MBA strongly preferred).
  • Minimum of 4+ years brand management experience and 2+ years of sales experience (preferably in OTC, Prescription, or Medical sales). Strong knowledge of marketing principles, as well as strong strategic and analytical skills.
  • Experience in financial analysis and strong skillset in P&L, SOI, and Budget management.
  • Excellent communication skills and interpersonal skills.
  • Must be results-oriented, organized, demonstrating the ability to lead and motivate others.
  • Travel is approximately 30%.

#ESIND

Miles Freeman

Miles is originally from Dallas, Texas and attended Texas Christian University in Fort Worth. After graduating from TCU in 2004 with a degree in Marketing. Miles made the long journey back to Dallas to begin his professional career. Over the next seven years, Miles worked as a Sales Representative for two of Dallas’ oldest commercial printing companies. Establishing new accounts and maintaining strong client relationships were two areas that quickly put Miles in the spotlight. Fun Facts: Miles enjoys golfing, tailgating at TCU games, and scuba diving!

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